Monchee Blog

We Rebuilt a Publisher’s GTM Setup from Scratch — Here’s What We Found

2025-07-12•Monchee Team•3 min read#gtm#google tag manager#website performance#frontend#adops

Google Tag Manager can get messy over time. Here's how we cleaned up a real setup and made it faster and easier to manage.

How to Build Product-First: 5 Engineering Habits for Modern Teams

2025-07-12•Monchee Team•1 min read#engineering#habits#product-first#teams

Practical, actionable habits for engineering-driven teams to ship better products, faster.